The name Fido comes from the Latin word fidus, meaning “trustworthy” or “faithful." Throughout history Fido has been a popular dog name because it is like calling your dog Trusty or Faithful. Our Veteran Owned & Operated business Fido Ops stands for Faithful-Dog Operations. We are dedicated to crafting healthy dog treats and supporting initiatives that empower Veterans, Military Members, and First Responders in need.

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~Brendan McNichol - Founder, Veteran, & Owner